Rupert Murdoch's daily launched this week, he has been at the forefront of trying to monetize journalism for a while.... almost trying to shut the door after the horse has bolted. Yes he is the archetypal media magnet and perhaps if he manages to take over sky broadcasting completely he will have too much power in the media to push his own agenda. That said, he has been holding up the Sunday Times as a lossmaking enterprise for an extremely long time now simply because someone has to produce quality journalism at some point. Whatever you think of him he has kept an awful of people in work.
Heavy Set up Costs
Murdoch stated, these "new times demand new journalism." Yearly subscriptions to The Daily will cost $40 per year. In terms of cost of production, Murdoch said that the development of The Daily set News Corp. back by $30 million or so, but will only cost the media conglomerate $500,000 per week in operation costs.
Data centres and Dedicated servers
What has this will do with a dedicated server you may ask? Well I suspect someone like Murdoch has rooms and rooms full of them that he owns himself... but you can't be sure these days the flexibility of supply and demand and paying for it when you need it does rule the roost.
New Model or old hat?
But actually this is an extremely pertinent conversation to be currently having, obviously the uptake of this new product from Murdoch will be a slow gradient at first and will either crash out and disappear into the ether, or if it's liked by people and the buzz starts to move on it... many more people will start by subscribing to it. Which of course would mean quite an ebb and flow in the demand for it, and the demand placed on the data centres or the data mechanisms that he has in place.
Arguably this poses an extremely good argument for cloud servers or off site dedicated servers simply because you're able to ramp up and down your bandwidth and your capacity to suit to user demand. Many small medium enterprises could do well to mimic in a small way what Mr Murdoch has thrown out there in quite a bold move. You know to say, the winners can laugh and the losers can make their own arrangements.
Debbi Cole Has worked in the IT industry for eight years and specifically for http://www.serverspace.co.uk for 5 years. She is a keen advocate of cloud hosting, cloud servers and Green data centre issues.
Debbi was a keen motorcycle enthusiast but has since given it up for the safer pass time of Yacht racing although both the weather and professional commitments severely restrict her opportunity to pursue this pass-time.
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